top of page

CCPA PRIVACY NOTICE

[Last Updated: April 9th, 2026]

(1) Introduction, Scope & Applicability

This CCPA privacy notice ("CCPA Notice") applies to California residents ("consumers" or "you") and is an integral part of, and supplements, App Central Ltd ("Company", "we" or "our") Privacy Policy, available at https://www.app-central.com/privacy-policy ("Privacy Policy"). This CCPA Notice provides the information required under the California Privacy Rights Act of 2020 ("CCPA") regarding the Company's collection and use of "personal information" as a "business" in connection with any individuals, including representatives of prospects and potential business partners, who access and use our website, available at: https://www.app-central.com/ (respectively, "website" and "user" or "you"), as well as in connection with communications with us and interactions with our digital campaigns promoting our website, services, and business operations.

Please note that this CCPA Notice applies only to your use of the website and related interactions with us and does not govern our data collection or privacy practices related to your use of our apps, products, and services - such use is governed by the applicable policies made available within our apps and services.

Definitions used in this CCPA Notice shall have the same meaning as assigned to them under the Privacy Policy and the CCPA, as applicable. When we refer to "Personal Data" under our Privacy Policy, it shall also mean "personal information" as defined under the CCPA.

​

(2) Categories of Personal Information We Collect

Personal Information is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device, all as detailed in the table below.

Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; De-identified or aggregated consumer information; Information excluded from the CCPA's scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver's Privacy Protection Act of 1994.

The following categories of Personal Information are collected by the Company:

  • Category A – Identifiers: Under the CCPA, this category includes, for example, a real name, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers. When you access or interact with our website, we collect Online Identifiers (such as Internet Protocol (IP) address, cookie identifiers, and similar unique online identifiers), as well as Contact Information, if you contact us or otherwise obtained through third party business intelligence tools and services we use, which may include, as applicable, your name and email address, organization name, position, etc.

  • Category F – Internet or other similar network activity: Under the CCPA, this category includes, for example, browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. When you access and browse the website, we collect Usage Data which includes information regarding your use and interactions with our website or marketing campaigns (such as the access or usage time and date, session durations, the pages viewed on our website and click stream within the website, the URL or advertising campaign from which you have reached our website, etc.).

  • Category G – Geolocation Data: Under the CCPA, this category includes, for example, physical location or movements. We may collect approximate location derived from IP address.

​

(3) Categories of Sources of Personal Information

We collect Personal Information through the following categories of sources:

  • Directly and indirectly from activity on our website: for example, Online Identifiers and website's Usage Data collected automatically from measurement tools.

  • Directly from you: for example, your Contact Information if you submit an online form made available on the website.

  • From third parties: for example, from vendors who assist us in marketing such as business intelligence services.

​

(4) How We Use Personal Information

We use the Personal Information we collect for the following purposes:

  • To fulfill or meet the reason you provided the Personal Information (e.g., respond to your inquiry);

  • To monitor and improve our website and the content we make available therein, as well as our marketing efforts;

  • To analyze use of our website;

  • Where required, to respond to law enforcement; or

  • As otherwise detailed in our Privacy Policy (please see Section 4 of our Privacy Policy "The Data Sets Collected, Purpose of Use and Lawful Basis").

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.

​

(5) Disclosures of Personal Information for a Business Purpose

We may disclose Personal Information to our contractors or service providers for a "business purpose." When we disclose Personal Information for a "business purpose," we enter a contract that describes the purpose, requires the recipient to both keep Personal Information confidential and not use it for any purpose except performing the contract, as well as restrict the recipient from "selling" or "sharing" such Personal Information we disclosed.

The following categories of Personal Information are shared by the Company for a "business purpose":

  • Business Purpose: Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions.

    Data Category (corresponding with Section 2 above): Category A; Category F; Category G.
    Category of Recipient: Advertising networks; data analytics providers; social media networks.

  • Business Purpose: Helping to ensure security and integrity, debugging to identify and repair errors that impair existing intended functionality.

    Data Category (corresponding with Section 2 above): Category A; Category F; Category G.
    Category of Recipient: Affiliated companies and subsidiaries, operational partners, security and fraud prevention providers, customer support providers, operating systems.

  • Business Purpose: Short-term, transient use, provided the Personal Information that is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer's experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.

    Data Category (corresponding with Section 2 above): Category A; Category F; Category G.
    Category of Recipient: Advertising networks; data analytics providers.

  • Business Purpose: Performing services on behalf of the business or service provider, including providing customer service, verifying customer information, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.

    Data Category (corresponding with Section 2 above): Category A; Category F; Category G.
    Category of Recipient: Affiliated companies and subsidiaries, operating systems, CRM, customer support, cloud computing and storage vendors, etc.

  • Business Purpose: Advertising and marketing services, except for cross-context behavioral advertising.

    Data Category (corresponding with Section 2 above): Category A; Category F; Category G.
    Category of Recipient: Advertising networks, data analytics providers and platforms such as CRM.

​

(6) Sale or Share of Personal Information

We do not "sell" or "share" information as most people would commonly understand these terms – meaning we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment.

For retargeting and analytic purposes, when we promote our website, we use third-party tools that market our website online, measure the marketing efforts, identify users that are interested in our website, etc. This is done by placing tracking technologies on our website such as cookies, tags, pixels, or similar, and by placing these technologies, online identifiers and online behavior information is shared with such vendors, including for "cross-context behavioral advertising." Under the CCPA, the practices described above are defined as "sharing" or "selling" Personal Information.

The categories of Personal Information disclosed to such third parties under this practice considered "sell" or "share" include Category A; Category F and Category G.

​

(7) Children Under Age 16

Our website is not intended for children, and we do not knowingly collect or sell information from children under the age of 16.

​

(8) Retention of Personal Information

The retention periods of Personal Information we collect and store are determined by us in accordance with the following criteria:

  • For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially collected;

  • For as long as it remains necessary to comply with our regulatory or legal obligations;

  • To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute is resolved, and thereafter, if we find it necessary, in accordance with applicable statutory limitation periods.

Please note that except as required by applicable law, we will not be obligated to retain Personal Information for any particular period, and we may delete it for any reason and at any time, without providing notice.

​

(9) Your Rights Under the CCPA

If you are a California resident, you may exercise certain privacy rights related to your Personal Information. You may exercise these rights free of charge except as otherwise permitted under applicable law. We may limit our response to your exercise of these privacy rights as permitted under applicable law, all as detailed herein.

  • The right to know and access rights: You have the right to know what Personal Information the "business" has collected about you, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, "selling," or "sharing" Personal Information, the categories of third parties to whom the "business" discloses Personal Information, and the specific pieces of Personal Information the "business" has collected about you.

  • Deletion rights: You have the right to request the deletion of Personal Information that the "business" has collected from you, subject to certain exceptions.

  • Correct inaccurate Information: The right to request a "business" to correct inaccurate Personal Information that the "business" maintains about you.

  • Rights related to "sharing" Personal Information for targeted advertising and "sale" of Personal Information: You have the right to opt-out of the "sharing" of your Personal Information for "cross-contextual behavioral advertising," often referred to as "interest-based advertising" or "targeted advertising," and the "sale" of your Personal Information. Please see explanation under Section 6 of this CCPA Notice.

  • Limit the use or disclosure of Sensitive Personal Information: Under certain circumstances, if the "business" uses or discloses Sensitive Personal Information, you have the right to limit such use or disclosure.

  • Opt-out of the use of automated decision making: In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your Personal Information.

  • Data portability: You may request to receive a copy of your Personal Information you provided, including specific pieces of Personal Information, in a portable format.

To learn more about your California privacy rights, please visit https://oag.ca.gov/privacy/privacy-laws.

How Can You Exercise Your Rights?

You may exercise your rights by contacting us at dpo@app-central.com.

Certain rights can be exercised by you independently; for example, you can opt-out from selling or sharing can be executed at any time, by using the cookie preferences management tool.

You can designate an authorized agent to submit requests on your behalf via the methods above. However, we will require written proof of the agent's permission to do so and verify your identity directly. We will not verify your identity if the agent provides power of attorney documentation.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional forty-five (45) days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

​

(10) Notice of Financial Incentive

We do not offer financial incentives to consumers for providing Personal Information.

​

(11) Updates

As required under the CCPA, we will update the CCPA Notice every 12 months, if needed. The last revision date will be reflected in the "Last Updated" heading at the top of this CCPA Notice.

bottom of page