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Security 360

Category: Utility.

Sub-category: VPN, Browser, Ad-block.

Description: A bundle with essential utility apps which provide data and privacy protection to the user.

Monetization model: Subscription based. VPN market alone to reach $50 Billion by 2024.

User behaviour: Target cpi $2.5, Retention is very low: D1 - 8%, D7 - 2%, D30 - 1%.

Audience: 65% male, ages of 16-34, bottom-middle income, emerging markets (APAC, Asia, Middle East). (Read more).

Distribution Channels: Search, Comparison Sites, Social Media.


Possible apps in bundle: VPN, Adblock, Photo Lock, Private Browser

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