Sub-category: VPN, Browser, Ad-block.
Description: A bundle with essential utility apps which provide data and privacy protection to the user.
Monetization model: Subscription based. VPN market alone to reach $50 Billion by 2024.
User behaviour: Target cpi $2.5, Retention is very low: D1 - 8%, D7 - 2%, D30 - 1%.
Audience: 65% male, ages of 16-34, bottom-middle income, emerging markets (APAC, Asia, Middle East). (Read more).
Distribution Channels: Search, Comparison Sites, Social Media.
Possible apps in bundle: VPN, Adblock, Photo Lock, Private Browser