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Hyper-casual
Category: Casual.
Sub-category: Hyper-casual.
Description: A bundle with Hyper-casual games (easy-to-play), the fastest growing sector in terms of installs and revenue.
Monetization model: Mostly ads: Banners, Interstitial and Rewarded ads.
User behaviour (us): Target cpi $0.5, Retention: D1 - 40% D3 - 25% D10 - 10%.
Audience: Casual gamers, ages 17-35.
Distribution Channels: Social Media, Mobile SDK.
Possible apps in bundle: Idle, Color Matching, Stacking, Tap and Aim, Drawing.
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