Hyper-casual

Category: Casual.

Sub-category: Hyper-casual.

Description: A bundle with Hyper-casual games (easy-to-play), the fastest growing sector in terms of installs and revenue.

Monetization model: Mostly ads: Banners, Interstitial and Rewarded ads.

User behaviour (us): Target cpi $0.5, Retention: D1 - 40% D3 - 25% D10 - 10%.

Audience: Casual gamers, ages 17-35.

Distribution Channels: Social Media, Mobile SDK.

Possible apps in bundle: Idle, Color Matching, Stacking, Tap and Aim, Drawing.