Complete Workout (Men\Women)
Sub-category: Workout, diet.
Description: Fitness and health bundle, with apps such as: personal trainer, data and tracking, diet, exercises etc.
Monetization model: Freemium, subscription based.
User behaviour: Target cpi $11, Retention: D1 - 16%, D7 - 6%, D30 - 2.5%.
Audience: Dedicated bundle per gender, ages 25-55, own wearable devices, health, sport, fitness.
Distribution Channels: Social Media, Influencers, ASO.
Possible Relatives: Yoga, Sportswear.