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Complete Workout (Men\Women)

Category: Fitness.

Sub-category: Workout, diet.

Description: Fitness and health bundle, with apps such as: personal trainer, data and tracking, diet, exercises etc.

Monetization model: Freemium, subscription based.

User behaviour: Target cpi $11, Retention: D1 - 16%, D7 - 6%, D30 - 2.5%.

Audience: Dedicated bundle per gender, ages 25-55, own wearable devices, health, sport, fitness.

Distribution Channels: Social Media, Influencers, ASO.


Possible Relatives: Yoga, Sportswear.

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