Best Match3 Games
Sub-category: Match3 puzzles
Description: Complete a 3 and up lines, including game types of: swapping, collapsing, shooting (bubbles) and linking. Casual or with Meta.
Monetization model: Mostly IAP and subscriptions, for specific cases a rewarded video ad. 20% of IAP revenues in the US iOS market (read more).
User behaviour: Target cpi $4, very loyal users (D1 - 41%, D7 - 17% ,D30 - 11%).
Audience: Wide range, 18+, mostly female, puzzlers, casual gamers.
Distribution Channels: Social Media, Search.
Possible Relatives: Bingo, Bulls and Cows..